Skip to main content

Welcome to AB Formula

Understanding how the world really works. Turning insights into practical frameworks.

Every day, we make decisions.

Some are small.

Some change our lives.

Yet very few people teach us how things actually work.

  • How are leaders really hired?
  • How are million-dollar sales actually closed?
  • Can someone rebuild life after 40?
  • How do successful people make difficult decisions?

These are the questions that matter.

And they're the reason AB Formula exists.

What You Won't Find Here

You won't find motivational quotes.

You won't find recycled theories.

You won't find generic advice copied from the internet.

Instead, you'll find practical lessons learned from people who have actually built companies, closed deals, led teams, recovered from failure, and made difficult decisions.

The AB Formula

Every article...

Every interview...

Every conversation...

...ends with one thing:

A practical framework that you can understand, remember, and apply in your own life.

Because knowledge is only valuable when it changes the decisions you make.

Welcome

If you're curious about how the world really works—

you're in the right place.

This is just the beginning.

Welcome to AB Formula.

— Akshay Balchhandra
Founder, AB Formula

Labels:

Comments

Post a Comment

Popular posts from this blog

Why Great Salespeople Ask Better Questions

  The best salespeople don't necessarily have the best answers. They know how to ask the questions that uncover the answers.  You walk into a customer meeting. You have prepared your presentation. You know your product. You know your pricing. You have rehearsed your pitch. Then the customer says:   "Tell me what your solution can do." Most salespeople start talking. The better response might be: "Before I do that, can I understand what you're trying to solve?" That small difference can completely change the conversation.   The problem with asking the obvious questions Most salespeople have a list of questions. What's your current solution? What are your requirements? What's your budget? When are you looking to implement? Useful questions. But they often produce information , not insight . A stronger salesperson tries to understand what is happening behind the answer. For example: "We're looking to replace our current provider." Inst...
Post a Comment
Read more

Why Enterprise Sales Is Not About Selling — It's About Buying

Most salespeople learn how to sell. Very few, I repeat, very few learn how customers actually buy. Every salesperson wants to improve their pitch. Rehearse presentations. Refine demos. Negotiate harder. Yet, many still struggle to close enterprise deals. Why? Because they focus on their sales process instead of understanding the customer's buying process . Enterprise sales doesn't begin when you make the first call.... It begins when your customer decides they might have a problem worth solving. And that's how an approach changes.  The Biggest Mistake in Enterprise Sales Not asking a simple question: How does my customer actually make a buying decision? Once you understand that, your sales strategy changes completely. Before preparing a proposal or presentation, understand these four things. 1. Who is involved in the decision? Enterprise purchases are rarely made by one person. A buying decision may involve: End users Business leaders IT teams P...
Post a Comment
Read more